From the category archives:

monetization

monetizing WPMU

February 6, 2009

There’s a great conversation at WPMU.org about how to make money using WordPress MU – James starts by noting that advertising doesn’t cover the hosting costs for a massively successful site, and goes into the various other ways in which they derive revenue, including selling extra features to paid users and selling custom plugins (that [...]

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should Google spin off it’s advertising business?

February 1, 2009

This intriguing article for web entrepreneurs has a lot of useful information in it – particularly the interesting metric for assessing a companies value: 10 x (revenue – cost). However, in the course of the discussion he also makes an intriguing point about Google: Google has one incredibly amazing business – keyword advertising. It relies [...]

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A revenue model for Twitter

October 15, 2008

At RWW, Bernard Lunn asks readers to suggest a revenue model for Twitter, that satisfies two criteria: 1. Do not irritate/interrupt the user and even occasionally add value to the user. 2. Provide a value proposition that is so compelling that even conservative buyers give it a try. There’s actually a fairly simple solution that [...]

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blogging for dollars

March 19, 2008

Michael Arrington advises bloggers to turn down venture capital buyouts of their blogs. I don’t think hi advice – sound as it may be for the bloggers at his level – really has any bearing on blogs in the long tail, which is of course where most blogs (and Techcrunch readers) are. While I don’t [...]

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email the google-killer?

February 23, 2008

Fascinating numbers via Bernard Lunn at RWW about the true market share threat to Google of a Microsoft-Yahoo merger: Email is 49% of Impressions. Portals and Search Engines is 10% by contrast. This is some free data from Nielsen-Netratings. click on Top Site Genres. 56% is Microsoft and Yahoo combined market share of webmail. Gmail [...]

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guidelines on ad (and content) placement

December 11, 2007

Darren at ProBlogger has a great roundup of advice on ideal ad placement to maximize click throughs when using Google Adsense. Probably the single most important point he makes is that content placement is just as critical as ad placement. After all, if you design your site around your ads, you won’t have many readers. [...]

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